How to optimize web content
for higher search engine ranking

Internet search engines such as Google are getting very good at determining ranking by placing more emphasis on website content than on keywords. Here are some rules to follow to optimize your website content.

1. Update your website often

Nothing says "ignore me" more than a website that never changes. We recommend updates, even minor text changes weekly, or at least every few weeks.

2. Spelling and grammar

If this is not your talent, pay a few dollars to have a professional writer help you out with content, or proof read it before it's published for everyone to snicker about. Websites ranked high on search engines contain few or no errors. Spelling errors also hurt your business's credibility.

3. Paragraphs

Use shorter paragraphs of only a few sentences. You are not writing a novel, you are providing information. It's easier to read numbered or bulleted lists than long paragraphs.

4. Relevance

The text content of your website should be consistent with the keywords in your META TAGS and those submitted to search engines for indexing.

Contact us for a free no-obligation quote, or for information about professional website proof-reading or technical writing.